Installation

Automatic installation (recommended)

1. Log in to your WordPress admin dashboard.
2. Go to Plugins → Add New.
3. Search for "UTM Manager".
4. Click Install Now, then Activate.

Manual installation

1. Download the plugin ZIP from WordPress.org.
2. Go to Plugins → Add New → Upload Plugin.
3. Choose the downloaded ZIP and click Install Now.
4. Activate the plugin.

FTP installation

1. Download and extract the plugin ZIP file.
2. Upload the utm-manager folder to /wp-content/plugins/ on your server.
3. Go to Plugins in wp-admin and activate UTM Manager.

What happens on activation

• Two database tables are created ({prefix}utmm_leads and {prefix}utmm_visits) to store leads and visits.
• All six standard UTM parameters are enabled by default — you can turn individual ones off under UTM Manager → Settings.
• If you’re upgrading from a 1.x version, a background migration of your existing leads starts automatically. See Migrating from Version 1.x.

Verifying the installation

1. Open your site in a private/incognito browser window with a test UTM URL:
   https://your-site.com/?utm_source=test&utm_medium=docs&utm_campaign=install-check
2. In wp-admin, go to UTM Manager → Leads.
3. Your test visit should appear as a new lead within a few seconds, with test as its source.

If no lead appears, see Troubleshooting.

Installing the Pro add-on

UTM Manager Pro is a separate plugin that runs alongside the free one — don’t deactivate UTM Manager when you install it. Upload the Pro ZIP from your account under Plugins → Add New → Upload Plugin, activate it, then activate your license from the plugin’s row on the Plugins screen. Full steps: License Activation.

Uninstalling

Deactivating the plugin stops tracking but keeps all data.

Deleting the plugin from the Plugins screen removes everything: the custom tables, all plugin options, and any legacy lead posts from version 1.x. This is permanent — export your leads to CSV first if you want a backup.