OUR STORY
We make WordPress
feel beautiful again.
Beautiful Plugins started on 1st July, 2019, with a simple frustration: WordPress plugins looked, felt, and behaved like it was 2010. We set out to fix that — one plugin at a time.
OUR MISSION
Better tools
for the people who
actually run the web
WordPress powers 43% of the internet. The teams running it deserve software that respects their time, their users, and their business.
We’re a fully remote team of 7 engineers, designers, and support humans spread across 9 time zones. We don’t take outside money. We answer to our customers, not VCs — and that shapes every product decision we make.
WHAT WE BELIEVE
Four values, no exceptions
THE HUMANS
The team behind the plugins
Real people. Real expertise. Real accountability.
Building WordPress and WooCommerce plugins for growing stores.
Over 8 years of building WordPress & WooCommerce products. Ex-Pluginever.
Shipping WooCommerce extensions and Gutenberg blocks. WordPress since 2022.
Believes the admin UI deserves the same level of craft as marketing pages.
12-minute median response time. He’s the reason.
RECOGNITION
A few kind words
from the community
Want to work with us?
Whether you’re a customer, a partner, or considering joining the team, we’d love to hear from you.
Build with a team
that gives a damn
From plugins to full-blown WooCommerce stores — we’d love to ship something with you.