☆ 5/5 average rating

UTM Manager Pro.

UTM Tracking, Lead Attribution & Campaign Analytics

Track UTM parameters, capture leads with full attribution, and analyze marketing campaigns directly from your WordPress dashboard.

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✔ 14-day money back guarantee | 🛡 Secure checkout

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✔ Cache-proof beacon tracking · ✔ No raw IPs, GDPR-friendly by design · ✔ Free version on WordPress.org

PRO FEATURES

Everything you need to prove which campaigns actually pay

The free plugin is complete UTM capture and attribution. UTM Manager Pro adds the parameters, reporting, and integrations that connect a campaign to a real person — and to real revenue.

Custom parameter tracking

Capture any query parameter, not just the standard six — gclid, fbclid, msclkid, ttclid, ref, partner_id. Add a key, and it’s tracked from the next page view with no schema change.

Reports & attribution

A dedicated reports screen with six date ranges (today → all time), an adaptive new-leads trend, and breakdowns for source, medium, campaign, country, device, and browser.

Custom parameter breakdowns

Every custom parameter you define gets its own ranked breakdown panel — see your top click IDs or partners at a glance.

Contact Form 7 integration

A submission turns the anonymous visitor into a named lead, and [utmm_utm_source] style mail tags drop the captured campaign values straight into your notification email.

WPForms integration

Submissions identify the lead by its email field and store the full attribution payload alongside the entry itself.

WooCommerce attribution

Orders carry the buyer’s last-touch UTM values in order meta, the lead is matched on billing email, and lifetime revenue is tracked per lead. Classic and block checkout both supported.

Signed webhooks

HMAC-signed JSON events (lead.identified, lead.converted, optional lead.tracked) pushed to Zapier, Make, a CRM, or your own endpoint.

Read-only REST API

Query leads and full visit journeys programmatically with an API key — GET /wp-json/utmm/v1/leads.

Geolocation & device data

Visitor country (from your CDN’s edge header) plus device, browser, and OS — parsed locally, no external lookup service.

Extended CSV export

Your custom parameters and the enrichment fields — country, device, browser, OS, revenue — become selectable columns in the same export tool.

Privacy & retention controls

Switch off IP storage, gate tracking behind your consent banner’s cookie, exclude user roles, and auto-delete leads after a retention window you set.

Licensing & auto-updates

Activate once and receive Pro updates right on the Plugins screen. Lifetime plans get every future update, forever.

PLUGIN FEATURES

A Complete campaign attribution — free, and built to survive your cache

UTM Manager records every UTM-tagged visit as a lead with permanent first-touch attribution and a live last-touch, then reports on it without sending a single byte to a third party.

Automatic UTM capture — all six standard parameters (utm_id, utm_source, utm_medium, utm_campaign, utm_term, utm_content), each individually toggleable. No shortcodes, no per-page setup, no code.

One lead per visitor — visitors are identified by a random first-party ID, never by IP address, so two colleagues behind one office network are two separate leads.

First-touch and last-touch attribution — the campaign that originally won a lead is written once and never modified; the most recent campaign updates on every tagged return visit. Neither overwrites the other.

Full visit journeys — every page a lead views is recorded with its timestamp, referrer, and the UTM values active on that specific view.

Overview dashboard — total leads, total visits, a 14-day new-leads trend chart, and your top sources, mediums, and campaigns. Click any value to jump straight to those leads.

Filterable leads table — dropdown filters built from the values actually in your data, a last-seen date range, search across emails, visitor IDs and UTM values, sortable columns, and bulk delete.

Identity that upgrades itself — an anonymous visitor who logs in keeps their entire history; once an email is attached, it’s never overwritten.

Batched CSV export — pick a date range and fields, and the file builds 30 leads at a time so large datasets never hit a PHP timeout. Values are escaped against spreadsheet formula injection.

Performance-first capture — a deferred script reports in the background via navigator.sendBeacon after the page loads. Nothing blocks rendering, and no tracking work happens during PHP page generation.

Cache-proof by design — because capture happens in the browser, it keeps recording behind WP Rocket, W3 Total Cache, LiteSpeed, Cloudflare, and Varnish, where PHP-based trackers silently record nothing.

Private by default — raw IPs are never stored, only a salted, irreversible hash that can be disabled outright. One first-party cookie, no third-party cookies, no data leaving your site.

Developer hooks — filters and actions for consent gating, IP storage, custom parameters, list-table queries, export columns, and a utmm_tracked action for every recorded hit.

PRICING

Simple, honest pricing

One-time or yearly. Cancel anytime. 14-day money-back guarantee on every plan.

PERSONAL

$19/year

For solo creators and bloggers running one site.

Single-site license

Custom parameters & advanced reports

Form, WooCommerce & webhook integrations

1-year auto-updates

1-year support

24/7 customer support

All premium features unlocked

Buy Now

100% Money-Back Guarantee

Although we don’t think you’ll ever want one, we’ll gladly provide a 100% refund if you request it within 14 days of your purchase. Try UTM Manager Pro risk-free — your satisfaction is our priority.

TESTIMONIALS

Why teams pick Pro

★★★★★

I Love This Plugin!

We’d been running a tracking plugin that quietly stopped recording the day we turned on full-page caching. UTM Manager kept working, and the first-touch data showed our newsletter was doing far more than we’d credited it for.

— Ecommerce marketing lead

FAQ

Questions, answered

Do you have a question about UTM Manager? See the list below for our most frequently asked questions. If your question isn’t listed here, don’t hesitate to get in touch with us.

Will it slow down my site?

No. Tracking is a deferred background beacon fired after the page loads — no tracking work happens during page rendering, server-side or client-side.

Does it work with caching plugins?

Yes, and that’s a core design goal. Capture happens in the visitor’s browser, so full-page caches — WP Rocket, W3 Total Cache, LiteSpeed, Cloudflare, Varnish — don’t break it. Plugins that capture during PHP page load record nothing on cached hits.

Do I need Google Analytics for this to work?

No. UTM Manager is completely self-contained: capture, storage, and reporting all happen inside your own WordPress site. You can run it alongside GA without conflict.

Is it GDPR-friendly?

Raw IPs are never stored — only a salted, irreversible hash, and even that can be switched off. Visitors are identified by a random first-party ID, and Pro adds a consent-cookie gate, role exclusions, and automatic deletion after a retention period you choose.

What’s the difference between first touch and last touch?

First touch is the campaign that originally brought a visitor to your site, stored once and never changed. Last touch is the campaign on their most recent tagged visit. Both are kept per lead, so discovery and re-engagement can be credited separately.

Can I track Google Ads or Facebook click IDs?

Yes, with Pro. Add gclid, fbclid, or any other key under Custom Parameters and it’s captured from then on — the ad platforms append those parameters themselves, so your ad URLs don’t change.

Will updating from 1.x lose my leads?

No. Legacy leads migrate automatically in the background, and each original record is only removed once its replacement is confirmed written. Take a database backup first, as with any major release.

Do I need the free plugin to run Pro?

Yes. UTM Manager Pro is an add-on that extends the free UTM Manager plugin, so install and activate both, then activate your license.

Start tracking your campaigns in the next five minutes

Stop guessing which campaigns earn their budget. Install free from WordPress.org, enable the parameters you care about, and watch your first leads arrive with full attribution.

Get Pro — From $19

Talk to us

☆ 5/5 average rating

UTM Manager Pro.

UTM Tracking, Lead Attribution & Campaign Analytics

PRO FEATURES

Everything you need to prove which campaigns actually pay

Custom parameter tracking

Reports & attribution

Custom parameter breakdowns

Contact Form 7 integration

WPForms integration

WooCommerce attribution

Signed webhooks

Read-only REST API

Geolocation & device data

Extended CSV export

Privacy & retention controls

Licensing & auto-updates

PLUGIN FEATURES

A Complete campaign attribution — free, and built to survive your cache

PRICING

Simple, honest pricing

PERSONAL

MOST POPULAR

DEVELOPER

AGENCY

PERSONAL

MOST POPULAR

DEVELOPER

AGENCY

100% Money-Back Guarantee

TESTIMONIALS

Why teams pick Pro

I Love This Plugin!

FAQ

Questions, answered

Will it slow down my site?

Does it work with caching plugins?

Do I need Google Analytics for this to work?

Is it GDPR-friendly?

What’s the difference between first touch and last touch?

Can I track Google Ads or Facebook click IDs?

Will updating from 1.x lose my leads?

Do I need the free plugin to run Pro?

Start tracking your campaigns in the next five minutes