Send Emails Settings Explained — Sender, Rate Limit, Tracking

All plugin options live under Send Emails → Settings. There are deliberately few of them — sensible behavior is built in — but each one matters, so here’s what they do.

Sender identity

From name — the display name on every outgoing email. Use your brand or a real person’s name (“Maya from Acme” consistently outperforms bare brand names).
From email — the address emails are sent from. Use an address on your own domain — mailbox providers check that the from-domain is authorized to send from your server (SPF/DKIM), and a Gmail or Yahoo from-address will fail those checks outright.

Sending

Emails per hour — the rate limit for campaign sending. The background queue never exceeds it, spreading big sends over time. Set it to your host’s or SMTP provider’s allowance (shared hosts commonly allow 100–500/hour; services like SES allow far more). Too high a value gets sends silently dropped by your host mid-campaign — when in doubt, start low.

Tracking

Enable open tracking — adds the invisible tracking pixel to outgoing HTML email. Off by default.
Enable click tracking — rewrites links through your site’s signed redirect to record clicks. Off by default.

Both are explained in depth — including accuracy caveats and the privacy-policy note — in Email Logs & Tracking. Click tracking is also required for revenue attribution.

Advanced

Delete data on uninstall — off by default: deleting the plugin keeps your contacts, logs, and settings so nothing is lost by accident. Turn it on only when you want a true clean removal — with it enabled, deleting the plugin drops every plugin table and option permanently. Export your contacts first.

Pro settings panels

With Send Emails Pro active, additional panels appear on this same screen:

Sending service — SMTP/SES/SendGrid/Mailgun/Postmark configuration (docs).
Custom fields — define your own contact fields.
Roles — grant plugin access to non-administrator roles.
Double opt-in — the confirmation-email toggle.
Reports — download CSV reports.

For developers

Settings are stored as a single serialized option (sende_settings) and read via sende_get_settings( $key, $default ). Add-ons can register their own fields through the sende_settings_fields filter and their own panels via the sende.admin.settingsPanels JS filter — see the Developer Reference.