Send Emails Pro extends the free plugin with deliverability, insight, and workflow features. SMTP & sending services and license activation have their own pages; everything else Pro adds is documented here.
Delivery webhooks
Your sending service knows things your site can’t see on its own: which addresses hard-bounced, who marked you as spam, who unsubscribed at the provider level. Pro exposes a key-authenticated webhook endpoint per service — Amazon SES (via SNS), SendGrid, Mailgun, and Postmark — and turns those notifications into list hygiene automatically:
- Bounce → the contact’s status becomes bounced; campaigns skip them from then on.
- Complaint or provider-level unsubscribe → status becomes unsubscribed.
Set it up by copying your site’s webhook URL from the Pro settings panel into your sending service’s webhook/notification configuration. Each URL carries a secret key, so only your service can post to it.
Automatic bounce handling
Even without webhooks, Pro watches the email log: a contact whose sends fail repeatedly is marked bounced automatically. Dead addresses stop dragging down your sender reputation without you ever grooming the list by hand.
Advanced analytics
Pro deepens the free open/click stats, right in the email log’s detail view:
- Per-link click map — every link in the email with its individual click count, so you learn which call to action earned the click, not just that one happened.
- Opens by device — mobile versus desktop, telling you how to prioritize your design.
- Opens by country — geographic distribution powered by edge geo headers; no external geolocation service, no extra latency.
CSV reports
Download your email performance as CSV files from the Pro reports panel in Settings — for client reporting, spreadsheets, or your own BI tooling. Complements the contact CSV export in free.
Custom contact fields
Define your own contact fields beyond the built-in set — industry, plan, city, whatever your business tracks. Custom fields:
- are managed in a Pro settings panel,
- appear automatically on the contact form,
- store their values in the plugin’s own meta tables (never
wp_postmeta), keeping large lists fast.
Double opt-in
With double opt-in enabled, new subscribers get a confirmation email and remain pending — receiving no campaigns — until they click the confirmation link, which flips them to subscribed (and fires the contact subscribed automation trigger, so your welcome series starts at the moment of confirmed consent). The strongest consent standard for GDPR-conscious lists; see Unsubscribe & Compliance.
Birthday automations
A Pro-only birthday trigger for automations: it fires for each contact on their date of birth (collected on the contact form or via CSV import). Pair it with a send email step for the classic birthday greeting — add a coupon if you run a store.
Role & capability management
Out of the box, only administrators manage the plugin. Pro adds a roles panel where you grant access to additional roles — let an editor or a dedicated marketing role run campaigns without handing them an administrator account. Under the hood this is a dedicated manage_sende_emails capability, which developers can also control via the sende_manager_capability filter.
What’s next in Pro
The roadmap tracks upcoming Pro releases: A/B testing, recurring campaigns, saved segments, a drag-and-drop email builder, a visual automation canvas with branching, and deep WooCommerce/EDD flows like abandoned-cart and win-back sequences.