Every email “Send Emails” dispatches — campaign, automation, or one-off compose — is recorded in the log at Send Emails → Logs. Combined with optional open and click tracking, the log is your complete delivery history and the data source for every stat in the plugin.
The email log
The log lists each send with its recipient, subject, and status. Statuses:
- Sent — handed off to your mail system successfully.
- Failed — the send errored; the log stores the exact error message from your mail system, which is the fastest route to diagnosing delivery problems.
- Opened / Clicked — the recipient engaged (when tracking is on).
Filter by status, search, and click any row to open the detail view showing the recipient, subject, headers, the full body as sent, and any error. From there, you can resend the email with one click or delete the log entry.
Deleting log rows removes them from dashboard and campaign stats, since all stats are derived live from the log.
Open tracking
When enabled, a tiny invisible image (a 1×1 pixel) is added to each HTML email. When the recipient’s mail client loads it, the log row is marked opened and the open counts increment.
Accuracy caveats: clients that block images record no open, while privacy features that prefetch images (notably Apple Mail) can record opens that never happened. Treat open rates as a trend, not a census.
Click tracking
When enabled, links in your emails are rewritten to pass through your site, which records the click and immediately redirects to the real destination. Two things worth knowing:
- The redirect is HMAC-signed — each tracked URL carries a cryptographic signature validated before redirecting, so the endpoint can’t be abused as an open redirect for phishing.
- Clicks also power revenue attribution when your store is connected.
Enabling tracking
Both toggles live in Send Emails → Settings and are off by default — you opt in deliberately:
- Go to Send Emails → Settings.
- Enable open tracking and/or click tracking.
- Save. Tracking applies to emails sent from then on; it’s baked in at send time, so older emails are unaffected.
Since tracking processes subscriber behavior, mention it in your privacy policy.
Where the numbers surface
- The Dashboard — overall sent/failed counts, open and click rates, per-day chart.
- Each campaign — its own sent, failed, opens, and clicks.
- Send Emails Pro goes deeper: per-link click maps, opens by device, and opens by country, all shown in the log detail view.